Creative Direction, Video & Animation, Typography

INSTANT

Technology fuels our need for instant gratification. It has defined our culture. Though instant gratification is largely seen as negative, it has pushed society to enhance their lives by making things easier or quicker. Perhaps instant gratification is not incessantly evil?

The short film is a satire and insight into instant gratification through non-instant ‘instant’ instances. These ‘instant’ items were chosen, reflecting how our society always wants better and faster. Ironically, these ‘instant’ items all require a few minutes to process.

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