Branding, Creative Direction

sixth sense

A rebranding of Sixth Sense PR & Communications. Work done during my stint with The Fellas.

Sixth Sense PR & Communications is a Singapore-based boutique public relations agency. The firm was rebranded to better reflect the brand's approach to public relations.

The refreshing take of the brand, with a splash of a brighter, bolder colour and modern minimalism reflects the company's relevance in the changing market and their brave, quirky team.

Cleverly using negative space, the logo quirkily hints at the double S of the brand name, and cements Sixth Sense as a brand's invisible partner to success.

Making use of accent colours and, in turn, the reflex of coloured shadows, emphasizes on what successful public relations should be - invisible whilst working, giving their client centre stage, yet impactful. It also playfully echoes at the quality of the logo.