Branding, Creative Direction

Sixth Sense

A rebranding of Sixth Sense PR & Communications, a Singapore-based boutique public relations agency. The firm was rebranded to better reflect the brand's approach to public relations. Work done during my stint with The Fellas.

A splash of a bold colour and teamed with modern minimalism reflects the company's relevance in the changing market and their brave, quirky team. The use of negative space in the logo hints at the double S of the brand name and cements Sixth Sense as a brand's invisible partner to success.

The accent maroon and its coloured reflex shadows emphasizes what successful public relations should be —invisible whilst working to give their client centre stage, yet impactful.