Branding, Creative Direction

Unvieled: Christo and Jeanne-Claude

A fictional exhibition of the artists Christo and Jeanne-Claude was to be held at the Singapore Art Museum, showcasing a range of their large scale works which usually involves textiles.

The artists' works usually plays around with the manipulation of shape and form, with light playing a primary factor. The poster, A2-sized and entirely handmade, echoes the designer's philosophy and style of art.

I felt it was important that the poster was easily read from different angles because the artists always invited the public to walk around their large scale works, so every nook and cranny had to be well-made.

A direct mailer was to be sent to subscribers of the Singapore Art Museum, inviting them to visit.

The invitation reads, apparently it does, and to the artists too, answering back to the question posed earlier. This implies that the artists has a though process behind their wrapped works, and also urges recipients to learn more at the exhibition.